Search Engine Optimization (SEO) is the practice of improving your website to increase its visibility in search engine results. When people search for products, services, or information related to your business, you want your website to appear as high as possible in those search results.
Higher search rankings mean more people will find your website when searching for relevant terms.
SEO helps attract visitors who are actively searching for what you offer, leading to higher conversion rates.
Unlike paid advertising, organic traffic from SEO does not require ongoing payments per click or impression.
Good SEO helps you stay ahead of competitors who may not be optimizing their websites.
SEO can be divided into several categories:
| Type | Description | Examples |
|---|---|---|
| On-Page SEO | Optimizations made directly on your website pages | Title tags, meta descriptions, headings, content, images |
| Technical SEO | Backend optimizations that help search engines crawl and index your site | Site speed, mobile-friendliness, HTTPS, XML sitemaps |
| Off-Page SEO | Activities outside your website that influence rankings | Backlinks, social signals, brand mentions |
Our SEO analysis platform focuses primarily on On-Page and Technical SEO. We analyze your webpages and provide:
Learn more about SEO from these authoritative sources: