A well-structured URL is readable by both humans and search engines. It helps users understand what a page is about before clicking and provides context to search engines.
https://www.example.com/blog/seo-guide
| Guideline | Example |
|---|---|
| Use keywords | /seo-tips-beginners not /post-12345 |
| Keep it short | /contact not /contact-us-for-more-information |
| Use hyphens | /seo-guide not /seo_guide or /seoguide |
| Lowercase only | /about-us not /About-Us |
| Avoid special characters | /product-name not /product?id=123&ref=abc |
/blog/on-page-seo-guide/products/running-shoes/services/web-design/about/blog/post?id=12345/p/SKU_8392847/services/web_design_and_development_services_for_businesses/About-Us-PageOrganize URLs to reflect your site structure:
example.com/├── /blog/│ ├── /blog/seo-tips/│ └── /blog/content-marketing/├── /products/│ ├── /products/shoes/│ └── /products/accessories/└── /about/
If you need to change a URL: