Content is the foundation of SEO. Search engines aim to provide users with the most relevant, high-quality content for their queries. Optimizing your content means making it valuable for users while ensuring search engines can understand it.
Original, well-researched content that provides real value
Content that matches what users are searching for
Easy to read and understand for your target audience
Keywords help search engines understand your content topic. However, keyword usage has evolved:
| Old Approach (Avoid) | Modern Approach (Recommended) |
|---|---|
| Repeat exact keyword 20+ times | Use naturally throughout content |
| Focus on single keyword | Cover topic comprehensively with related terms |
| Keyword density targets | Focus on user experience and intent |
Keyword density is the percentage of times a keyword appears compared to total words. While there's no perfect number:
There's no magic word count, but content should be long enough to thoroughly cover the topic:
Readable content keeps users engaged. Our platform checks:
A score from 0-100. Higher scores mean easier to read. Aim for 60+ for general audiences.
Average under 25 words. Vary sentence length for natural flow.
Keep paragraphs under 150 words. Shorter paragraphs are easier to scan.
Indicates content depth. At least 1 minute read suggests substantial content.