CMS Guides
Wix SEO Guide
Wix SEO Guide
Wix has significantly improved its SEO capabilities over the years. This guide covers how to optimize your Wix website for search engines and make the most of Wix's built-in SEO tools.
Platform: Wix
Best for: Small businesses, portfolios, restaurants, personal sites
Wix SEO Wiz
Wix includes a built-in SEO setup wizard that guides you through basic optimization.
Access Wix SEO Wiz from your Dashboard → Marketing & SEO → SEO
Essential Wix SEO Settings
Page Titles & Descriptions
Edit page → Click on page in left menu → SEO (Google) → Edit title, description, and URL
Image Alt Text
Click on image → Settings icon → "What's in the image? Tell Google" field
Custom URLs
Page Settings → SEO (Google) → Edit the URL slug to be descriptive and keyword-rich
Heading Tags
Select text → Use the text style dropdown to set proper heading hierarchy (H1, H2, etc.)
Wix SEO Strengths & Limitations
Strengths
- Built-in SEO Wiz tool
- Auto-generated sitemap
- Free SSL on all sites
- Mobile-responsive designs
- Structured data for some elements
Limitations
- Limited URL structure control
- Can't edit robots.txt directly
- Page speed can be challenging
- Limited blog SEO features
- Some advanced features require paid plans
Common Wix SEO Issues & Fixes
| Issue | Solution |
|---|---|
| Slow page speed | Optimize images before upload, reduce animations, use Wix's image optimization |
| Missing alt text | Click each image → Settings → Add descriptive alt text |
| Duplicate page titles | Manually edit each page's SEO settings for unique titles |
| Poor heading structure | Ensure only one H1 per page, use H2-H6 in logical order |
| Blog posts not indexed | Submit sitemap to Search Console, ensure blog is public |