CMS Guides
Squarespace SEO Guide
Squarespace SEO Guide
Squarespace is known for beautiful design templates and includes solid built-in SEO features. This guide covers how to optimize your Squarespace site for search engines.
Platform: Squarespace
Best for: Creatives, portfolios, small businesses, restaurants
Squarespace Built-in SEO Features
Included Automatically
- SSL certificates
- Mobile-responsive templates
- Auto-generated sitemap
- Clean URL structures
- Automatic image compression
Customizable
- Page titles and descriptions
- URL slugs
- Image alt text
- 301 redirects
- Robots.txt (limited)
Essential Squarespace SEO Settings
Site-Wide SEO Title Format
Settings → SEO → Set SEO Title Format for homepage and other pages
Page-Level SEO
Edit page → Settings (gear icon) → SEO tab → Edit title, description, and URL slug
Image SEO
Click image → Edit → Add filename (before upload) and alt text in the editor
Blog Post SEO
Edit blog post → Settings → SEO → Customize title, description, and URL
Common Squarespace SEO Issues & Fixes
| Issue | Solution |
|---|---|
| Missing H1 tags | Ensure page title is set to display as H1 in template settings |
| Slow images | Resize images before upload to max 2500px wide, use appropriate formats |
| No alt text on images | Edit each image block to add descriptive alt text |
| Duplicate meta descriptions | Manually set unique descriptions for each page in SEO settings |
| URL structure issues | Edit URL slug in page/post settings before publishing |
Setting Up Redirects
Squarespace allows you to create 301 redirects for changed or deleted pages.
- Go to Settings → Advanced → URL Mappings
- Add redirect in format:
/old-url -> /new-url 301 - Save and test the redirect