Site architecture refers to how your website's pages are structured and linked together. Good architecture helps users find content easily and enables search engines to crawl and understand your site efficiently.
Search engines can discover and index all important pages
Authority flows naturally through the site
Visitors find what they need quickly
| Guideline | Good Example | Bad Example |
|---|---|---|
| Short and descriptive | /shoes/running/ |
/cat1/subcat2/prod123/ |
| Use hyphens, not underscores | /blue-running-shoes/ |
/blue_running_shoes/ |
| Lowercase letters | /about-us/ |
/About-Us/ |
| Reflect hierarchy | /blog/seo/tips/ |
/page?id=1234 |
| Include keywords | /seo-audit-guide/ |
/guide-article-42/ |
Primary menu visible on all pages. Link to main categories and key pages.
Shows the page's position in the site hierarchy.
Secondary navigation in the footer.
Category-specific or contextual navigation.
Content silos group related content together, establishing topical relevance and authority.
Pages within each silo link to each other and to their category page