Featured snippets are selected search results that appear at the top of Google's organic results in a special box. They're designed to answer the user's question directly, earning the coveted "Position Zero."
"A featured snippet is a summary of an answer to a user's query, displayed at the top of Google search results..."
Best for: definitions, explanations, answers to "what is" questions
Best for: steps, rankings, "how to" guides, "best of" lists
| Item A | $10 |
| Item B | $20 |
Best for: comparisons, pricing, data, specifications
Best for: tutorials, demonstrations, how-to content
Average CTR increase
Above all other results
Often read aloud by assistants
Establishes expertise
| Snippet Type | Format Your Content | Ideal Length |
|---|---|---|
| Paragraph | Definition or explanation immediately after an H2/H3 question | 40-60 words |
| Ordered List | Use <ol> tags with clear, numbered steps | 5-8 items |
| Unordered List | Use <ul> tags for non-sequential items | 4-8 items |
| Table | Use <table> with clear headers | 3-4 columns, 5+ rows |
<h2>What is [Topic]?</h2>
<p>[Topic] is a [definition] that [explanation].
It works by [how it works] and is important
because [why it matters].</p><h2>How to [Do Something]</h2>
<p>Follow these steps to [achieve result]:</p>
<ol>
<li><strong>Step 1</strong> - Description</li>
<li><strong>Step 2</strong> - Description</li>
<li><strong>Step 3</strong> - Description</li>
</ol>